COOKIE POLICY
This Cookie Policy explains how PatternHooks Ltd. ("PatternHooks", "we", "us", or "our") uses cookies and similar tracking technologies when you visit our website at patternhooks.com or use our Services. This policy should be read alongside our Privacy Policy.
1. WHAT ARE COOKIES?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They allow the website to recognize your device and remember information about your visit, such as your preferences and settings.
1.1 Types of Storage Technologies
In addition to cookies, we may use:
- Local Storage: Similar to cookies but with larger storage capacity and no expiration date
- Session Storage: Data stored only for the duration of your browser session
- Pixels/Web Beacons: Small images embedded in web pages or emails to track activity
- Fingerprinting: Collecting device information to create a unique identifier (we do not use this)
1.2 First-Party vs. Third-Party Cookies
- First-party cookies: Set by PatternHooks directly when you visit our website
- Third-party cookies: Set by other companies (such as analytics providers) through our website
2. HOW WE USE COOKIES
We use cookies for the following purposes:
- Essential functionality: To make our website and Services work properly
- Security: To protect your account and detect suspicious activity
- Preferences: To remember your settings and preferences
- Authentication: To keep you logged in
- Analytics: To understand how visitors use our website
- Performance: To measure and improve website performance
- Marketing: To deliver relevant advertisements (with your consent)
3. TYPES OF COOKIES WE USE
4. SPECIFIC COOKIES WE USE
4.1 Strictly Necessary Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| ph_session | Session management and authentication | Session | First-party |
| ph_csrf | Cross-site request forgery protection | Session | First-party |
| ph_device_id | Device identification for security | 1 year | First-party |
| __cf_bm | Cloudflare bot management | 30 minutes | Third-party |
| cf_clearance | Cloudflare security challenge | 1 year | Third-party |
4.2 Functional Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| ph_preferences | User preferences (theme, language, timezone) | 1 year | First-party |
| ph_dashboard_state | Dashboard layout and filter preferences | 1 year | First-party |
| ph_sidebar_collapsed | Sidebar expansion state | 1 year | First-party |
| ph_onboarding | Onboarding progress | 90 days | First-party |
4.3 Analytics Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Google Analytics - user distinction | 2 years | Third-party |
| _ga_* | Google Analytics - session state | 2 years | Third-party |
| mp_* | Mixpanel - product analytics | 1 year | Third-party |
| ph_analytics | Anonymous usage analytics | 1 year | First-party |
4.4 Marketing Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _gcl_au | Google Ads conversion tracking | 90 days | Third-party |
| _fbp | Facebook Pixel | 90 days | Third-party |
| li_fat_id | LinkedIn Insight Tag | 30 days | Third-party |
Note: Marketing cookies are only set if you consent via our cookie banner.
5. THIRD-PARTY COOKIES
We use services from the following third parties, which may set their own cookies:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website analytics | policies.google.com/privacy |
| Mixpanel | Product analytics | mixpanel.com/legal/privacy-policy |
| Intercom | Customer support | intercom.com/legal/privacy |
| Stripe | Payment processing | stripe.com/privacy |
| Cloudflare | Security and CDN | cloudflare.com/privacypolicy |
6. MANAGING YOUR COOKIE PREFERENCES
6.1 Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner. You can:
- Accept All: Enable all cookies
- Reject Non-Essential: Only allow strictly necessary cookies
- Customize: Choose which categories to enable
6.2 Changing Your Preferences
You can change your cookie preferences at any time by:
- Clicking the cookie settings link in our website footer
- Visiting Settings → Privacy in your dashboard (if logged in)
- Clearing your browser cookies and revisiting our site
6.3 Browser Settings
Most browsers allow you to control cookies through their settings:
- Chrome: Settings → Privacy and security → Cookies
- Firefox: Settings → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Cookies and site permissions
Disabling certain cookies may affect the functionality of our website and Services. Strictly necessary cookies cannot be disabled as they are essential for the website to function.
6.4 Opt-Out Tools
You can opt out of certain third-party tracking using these tools:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative: NAI Opt-out Tool
- Digital Advertising Alliance: DAA Opt-out Tool
- European Interactive Digital Advertising Alliance: EDAA Opt-out Tool
7. CHANGES TO THIS POLICY
We may update this Cookie Policy from time to time. When we make changes:
- We will update the "Last Updated" date at the top of this policy
- For material changes, we will display a notice on our website
- We may reset your cookie preferences if we add new cookie categories
8. CONTACT US
If you have questions about our use of cookies, please contact us:
Email: privacy@patternhooks.com
Mail: PatternHooks Ltd., Attn: Privacy Team, 347 Wilmslow Rd, Manchester, M14 6SS, United Kingdom